Linen and Silk Weddings is changing

Posted by / Business, Uncategorized

Linen and Silk Weddings, Elisabetta White Weddings and Events, Elisabetta White, Italian  Wedding Planner, Destination wedding planner, Italy wedding planner, Egypt wedding planner, Sharm wedding planner

It has taken way, way, way longer than I ever expected, but I feel the time has come to talk about some of my forthcoming business changes.

When I started Linen and Silk Weddings I had no idea of where it would take me (seriously,  n o   i d e a  !  Just read this post I wrote in August 2011!). I knew I wanted a successful business but I realised that if I spent any more time deliberating on whether it was worth quitting my job, I would have never done it (I come from an account management and media planning & buying background, working on brands like Philips, Pernod Ricard, Tourism Australia, Panasonic, etc., something I loved that could have given me a very comfortable lifestyle). So when the opportunity to go self-employed and freelance a few days a week as a project manager for a design studio came along, I jumped at it. I had more time to focus on starting my business and had something to fall back on if I failed miserably. I didn’t know how to break in the industry, though, so I decided to leverage one of the things I love doing the most as a way to break the ice: writing. And specifically writing about weddings by starting a blog. The choice of my blog and business name wasn’t so much on an impulse (here’s a previous post that explains where the name “Linen and Silk Weddings” comes from), but just a few months after starting the blog I realised it wouldn’t work in the long run.

Fast forward to 2015 and after 2 years deliberation I decided it was time to make the change. Sadly for my designer, I had my ‘Ah!’ moment after a dozen of logo proposals for the name Linen and Silk Weddings. If I were to go ahead with a name change, we’d have to start from scratch… I kept finding reasons of dissatisfaction with any of the Linen and Silk logos she’d put in front of me, and in the end it dawned on both of us that the problem wasn’t the logos. The problem was the name. It didn’t fit “me” anymore. For the first time ever I had a defined brand identity that felt real, that made me go “Yes, that’s what my company stands for!”, but the name “Linen and Silk Weddings” was at odd with it. We just couldn’t seem to find a way to reconcile what I felt my brand stands for with what the name conveyed.

After months of work, I’m happy and proud to finally being able to share with you a snippet of my new name, logo and brand identity.  I hope you like it, but if you don’t, please just don’t say anything – I don’t think I will be able to handle negative, unconstructive criticism after all this hard work. If you do like it, however, please do leave me a comment. It would make me incredibly happy to have some support.

Linen and Silk Weddings, Elisabetta White Weddings and Events, Elisabetta White, Italian  Wedding Planner, Destination wedding planner, Italy wedding planner, Egypt wedding planner, Sharm wedding plannerFor now I will only elaborate on two aspects of the logo:

Where does “White” come from? It’s my married surname. Being Italian, I’m not officially allowed to change my surname upon getting married; however, as it is customary even in my country, most people in my personal life know me as Elisabetta White. I love the sound of my unofficial surname next to my Italian name, but the two together also bring out two aspects that I hope do come across as my USPs:

  1. I am Italian. I grew up in Italy, my mother-tongue is Italian, I have two Italian bases (in Milan and in Puglia), and comfortably understand the mindset of Italian suppliers and of our wedding industry.
  2. My surname represents the 14 years I’ve been living in the UK – my fluency and understanding of your language and the benefit that communicating with me without fear of misunderstandings hopefully gives you; the fact that, being based in London, you have direct access to me; and of course the advantage of working with someone that completely understands British traditions and your mindset too.

Why is there a butterfly? Well, it isn’t actually a butterfly. It’s a stylised silk moth :) I’ve decided to have a silk moth as my identifier for two reasons:

  1. I wanted to retain a connection with the current name. It’s not nostalgia. It’s because as much as “Linen and Silk” doesn’t fit me anymore, the deeper meaning of that name still stands.
  2. When I think of weddings, I think of elegance and purity. When I was brainstorming around the word “wedding” back in 2011, silk was one of the materials that I immediately connected to it. It’s luxurious. It’s the traditional fabric of wedding dresses. It’s natural too. Also a silk moth starts as a small larva and grows into something amazingly beautiful and capable of the most incredible miracle. Without them, we’d have no silk. My job as a wedding planner is to help you turn your wedding dreams into something beautifully crafted and planned to perfection. Just like a silk moth grows from being a caterpillar to a delicate and beautiful butterfly, so your ideas will gradually be brought to life until together we will make them culminate into the wedding of your dreams.

So, what’s coming next? Firstly a new website. I’m currently having this designed and we should hopefully go into development I the next couple of weeks. So the BIG launch should be coming soon. In the meantime I will need your help with a little something. I need to pick my Twitter and Instagram names. You’d think Elisabetta White is rather uncommon, right? Wrong! It seems that a few Italian Elisabettas whose surname is “Bianco / Bianchi” (“White” in Italian) thought it would be cool to snap up Twitter and IG handles with “White”. So @elisabettawhite @bettawhite @ewhite are all taken. I want to avoid dashes and dots. Any suggestions? If you do, fire away. Any help is greatly appreciated :)Linen and Silk Weddings, Elisabetta White Weddings and Events, Elisabetta White, Italian  Wedding Planner, Destination wedding planner, Italy wedding planner, Egypt wedding planner, Sharm wedding plannerOh wow! Did you read the whole post? You deserve a huge thank you! Here’s a little giveaway just for you. If you leave a comment below letting me know what you think of my new branding, I will pick one of you at random who will receive a small, delish Anges De Sucre gift. {T&Cs apply*}

xx Betta

***UPDATE 18-08-2015***

THE WINNER FOR THE COMPETITION IS THE LOVELY ANNA!

This competition is now closed.

*Giveaway T&Cs: UK residents only (sorry!) // One entry per person // Each comment will be assigned a serial number, winner will be picked using Random.com True Random Number Generator // Winner will be notified via email and on social media channels on Tue 18th August  // If the winner doesn’t claim the prize by Fri 21st August, a new winner will be selected at random. 

Credits: top background image via Etsy // bottom image via Anges De Sucre on Pinterest

The joys of being a wedding planner

Posted by / Business, reflections, Uncategorized

Beach wedding, Elopement, Beach wedding in Sharm el Sheikh, Destination wedding, Wedding planner, Destination wedding planner, Elisabetta White, Linen and Silk Weddings, Red Sea weddings, Sharm el Sheikh wedding, Wedding planner Sharm el Sheikh, Wedding in Egypt, Wedding in Sharm el Sheikh, Sultan Gardens wedding, Wedding venue Sharm el SheikhAs a wedding planner you live a couple’s wedding day with incredibly deep, positive intensity. You can never quite take for granted the level of trust couples put in us to help them plan and deliver calmness and order on the most important day of their lives.

On a wedding day, however, you have to approach the job in a thorough, methodical way, sometimes devoid of emotions so as to not crack under pressure. You won’t believe the amount of times I wished I could just stop and savour the “I do” moment, shed a little tear and congratulate the couple as and when it happens! The truth is, there is no time for that. Nine times out of 10 there will be a call to be made to the driver, someone in the catering team who needs your attention, a table plan to be rechecked, a gift for the bridesmaid to hide, a chat with the DJ about volume, a table cloth to iron, a restroom to be restocked… It is (underline “is” because I mean it) fun – not literally, of course, but it feels like it when you love your job – but intense too.

After a day on your feet, thinking about the 100s of things you need to do, you can’t even begin to imagine the joy and relief when you get at the end of the day and you finally get a quiet one-to-one moment with your couple, share a hug, maybe a little tear too, and you hear words of gratitude.Beach wedding, Elopement, Beach wedding in Sharm el Sheikh, Destination wedding, Wedding planner, Destination wedding planner, Elisabetta White, Linen and Silk Weddings, Red Sea weddings, Sharm el Sheikh wedding, Wedding planner Sharm el Sheikh, Wedding in Egypt, Wedding in Sharm el Sheikh, Sultan Gardens wedding, Wedding venue Sharm el SheikhThis gorgeous bride is Sophia and today she is celebrating her 1st year anniversary with her husband Matt (congratulations lovelies!!!!!). Last year I helped Sophia plan her gorgeous beach wedding in Sharm el Sheikh. The team and I worked incredibly hard for days to make sure everything was perfect for them -  it was exciting and challenging at the same time! We had 42C on that day, and we had to shoot the details at 1pm in the afternoon! Cakes were melting in front of our very own eyes, and just as the altar had to be set up, the wind picked up, making it all incredibly tricky. As you can see from my face, by the end of the day I was physically broken, but SO happy! As Sophia and Matt left the venue, the last words she told me were: “This girl is magic.” And right at that second, none of the challenges mattered. I completely forgot that I was sunburnt, swollen and exhausted, because all that mattered was that this couple felt that their trust had been rewarded.

So, as Matt & Sophia celebrate their first wedding anniversary, I will be thinking of them and all the couples that have allowed me so far to play such a huge part in their wedding with a lot fondness and gratitude. Your trust and love gives me joy and makes being a wedding planner the best job in the world! 

xoxo Betta

Credits: 2nd image courtesy of destination wedding photographer: Nora Photography

FEATURED | Linen and Silk Weddings on Y&YW July/August 2015

Posted by / Business, Real Weddings, Engagement and Styled Shoots, Uncategorized

Very excited to see some of our work featured on You & Your Wedding (July/August 2015) magazine and being listed as one of Y&YW contributors!

Huge thanks to the whole team that worked with me to create this beautiful “modern vintage” wedding inspiration and to Julia of Y&YW for choosing our work to grace the pages of the magazine!
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Elisabetta White, Elisabetta White Weddings & Events, Linen and Silk Weddings, UK wedding planner, You & Your Wedding press feature, Linen and Silk Weddings feature, London wedding planner, Greenwich wedding planner, South East London wedding planner, City wedding planner, Destination wedding planner, Italian wedding planner, Italy wedding planner, Egypt wedding planner, Sharm el Sheikh wedding planner, Sharm wedding planner, Red Sea Wedding planner, Trafalgar Tavern wedding, Fiona Kelly Photography, Paula Rooney florist, Elizabeth's Cake Emporium, Ian Stuart Bridal, Halfpenny London, Options Hire, Made by Molu, Freya Rose, Olivier Laudus, Halo & Co. Gilded Lab, Lila accessories, Ana Ospina Makeup, Kasia Fortuna, Elegant wedding, Blush wedding, Gold wedding, Baroque inspired wedding (3)

Elisabetta White, Elisabetta White Weddings & Events, Linen and Silk Weddings, UK wedding planner, You & Your Wedding press feature, Linen and Silk Weddings feature, London wedding planner, Greenwich wedding planner, South East London wedding planner, City wedding planner, Destination wedding planner, Italian wedding planner, Italy wedding planner, Egypt wedding planner, Sharm el Sheikh wedding planner, Sharm wedding planner, Red Sea Wedding planner, Trafalgar Tavern wedding, Fiona Kelly Photography, Paula Rooney florist, Elizabeth's Cake Emporium, Ian Stuart Bridal, Halfpenny London, Options Hire, Made by Molu, Freya Rose, Olivier Laudus, Halo & Co. Gilded Lab, Lila accessories, Ana Ospina Makeup, Kasia Fortuna, Elegant wedding, Blush wedding, Gold wedding, Baroque inspired wedding (2)

Elisabetta White, Elisabetta White Weddings & Events, Linen and Silk Weddings, UK wedding planner, You & Your Wedding press feature, Linen and Silk Weddings feature, London wedding planner, Greenwich wedding planner, South East London wedding planner, City wedding planner, Destination wedding planner, Italian wedding planner, Italy wedding planner, Egypt wedding planner, Sharm el Sheikh wedding planner, Sharm wedding planner, Red Sea Wedding planner, Trafalgar Tavern wedding, Fiona Kelly Photography, Paula Rooney florist, Elizabeth's Cake Emporium, Ian Stuart Bridal, Halfpenny London, Options Hire, Made by Molu, Freya Rose, Olivier Laudus, Halo & Co. Gilded Lab, Lila accessories, Ana Ospina Makeup, Kasia Fortuna, Elegant wedding, Blush wedding, Gold wedding, Baroque inspired wedding (1)For more features of my work, head over to my Press page.

xoxo Betta

 

Meet me in Sharm el Sheikh to talk about your destination wedding

Posted by / Business, Events, Planning, Tips and Advice, Uncategorized

Sharm el Sheikh Wedding, Sharm el Sheikh wedding planner, Sharm wedding, Sharm wedding planner, Wedding in Sharm el Sheikh, Wedding in Sharm, Wedding planner Sharm el Sheikh, Wedding venue Sharm el Sheikh, Red Sea wedding, Red Sea wedding planner, Wedding in the Red Sea, Egypt wedding, Destination wedding, Beach wedding, Beach destination wedding, Wedding on the beach, Seaside wedding, Linen and Silk Weddings, Elisabetta White Weddings and Events, Elisabetta White destination wedding planner, Destination wedding planner, Elisabetta White wedding planner Sharm el SheikhHello lovelies, it’s been a little while since my last post! As you will have noticed, the blog has taken a secondary place in my business life recently. The reason is because, quite simply, I lost focus. I realised that I wasn’t getting excited about some of the things I wanted to write about and decided to refocus all my energies in the wedding planning side and in rebranding and relaunching my business. There will be a brand new blog with a slightly different approach, something that will hopefully excite me and in turn provide useful tips and advice to anyone involved in destination weddings.

One thing I am getting excited about is my Sharm el Sheikh and Red Sea destination wedding service. As you know I launched my destination wedding planning for  couples wanting to get married in Sharm el Sheikh back in 2013, right at the end of Egypt’s second revolution. It’s been a bit of a roller coaster ever since, and at times I wondered if it was worth it. Many of the enquiries I’ve received have budgets that don’t justify the cost of my service, which as you can imagine, has made me question whether it was the right market for me. But with time I have come to realise that I have something special and unique, and that at the right time Sharm el Sheikh and some of the new Red Sea resorts I’m adding to my services would finally pick up momentum. I think that time is NOW.

The new Egyptian president, Abdel Fattah al-Sisi, is apparently investing a lot into raising Egypt’s economic profile and turning a leaf after 4 years of instability*. Tourism being one of the main sources of income for the country means that Egypt’s tourism destinations are starting to see a positive effect as a lot of effort is being put into ensuring the resorts are safe for tourists and resources are allocated to promote tourism to Egypt abroad. It is my job, therefore, to ride this wave, do what I can to push wedding tourism, and educate brides and grooms to the kind of weddings and budgets required to get married in Sharm el Sheikh.

With this in mind, I’ll be back in Sharm el Sheikh in May 2015 (1st to 14th), so if you are heading over to organise your wedding and you’d like an informal chat, or would like to book me out for a day to go over your plans and receive some helpful tips and advice, don’t hesitate to get in touch! I will also be available for intimate renewal of vows and surprise proposals. Just give me a call or drop me an email and we’ll take it from there.

Lots of love,

xoxo Betta

*If you’d like to know more about the current situation in Sharm el Sheikh, here’s a really insightful CNN video on Sharm’s economic comeback: http://edition.cnn.com/videos/world/2015/03/25/exp-sharm-daftari-mme-egypt.cnn

 

Inbal Dror trunk show | 20-28 March at Morgan Davies Bridal

Posted by / Bridal Wear, Events

Inbal Dror, Inbal Dror trunk show, Bridal dress, Inbal Dror 2015 Venice collection, Morgan Davies Bridal, Bridal boutique, London bridal boutique (1)

Morning lovelies, if you are looking for a divine wedding dress and you are in the UK, then this post is for you! Morgan Davies London is hosting an exciting Inbal Dror event from 20th to 28th March previewing the Inbal Dror 2015 collection as well as classics from previous collections. Having seen Inbal Dror past collections in person at Morgan Davies Bridal, I  promise you they are mesmerising and as feminine as they could possibly be!

Morgan Davies Bridal will be offering extended consultations during the event (by appointment only) where brides will be able to try the dresses and choose their wedding gown from this amazing designer while being spoilt by complementary bubbly and tasty treats. As an extra gift to the brides, Morgan Davies Bridal will also include a complementary veil with any dress ordered at this event to celebrate the release of this new collection.

If you’d like to book an appointment, ring the boutique on 0207 2533007 or for more information visit www.morgandavieslondon.co.uk.

And now, indulge in these gorgeous images of Inbal Dror 2015 Venice collection!

Inbal Dror, Inbal Dror trunk show, Bridal dress, Inbal Dror 2015 Venice collection, Morgan Davies Bridal, Bridal boutique, London bridal boutique (2)

Inbal Dror, Inbal Dror trunk show, Bridal dress, Inbal Dror 2015 Venice collection, Morgan Davies Bridal, Bridal boutique, London bridal boutique (3)

Inbal Dror, Inbal Dror trunk show, Bridal dress, Inbal Dror 2015 Venice collection, Morgan Davies Bridal, Bridal boutique, London bridal boutique (4)

Inbal Dror, Inbal Dror trunk show, Bridal dress, Inbal Dror 2015 Venice collection, Morgan Davies Bridal, Bridal boutique, London bridal boutique (5)

Inbal Dror, Inbal Dror trunk show, Bridal dress, Inbal Dror 2015 Venice collection, Morgan Davies Bridal, Bridal boutique, London bridal boutique (6)

Inbal Dror, Inbal Dror trunk show, Bridal dress, Inbal Dror 2015 Venice collection, Morgan Davies Bridal, Bridal boutique, London bridal boutique (7)

Inbal Dror, Inbal Dror trunk show, Bridal dress, Inbal Dror 2015 Venice collection, Morgan Davies Bridal, Bridal boutique, London bridal boutique (8)

xoxo Betta

One for photographers: SNAP Photography Festival 13 – 17 April 2015

Posted by / Events, Uncategorized

Here’s one for wedding photographers across the globe, one that actually makes me wish I were a photographer! If you haven’t heard about SNAP Photography Festival yet, it’s time to come out of hibernation, sign up and get warmed up around that campfire with fellow inspirational photographers!Linen and Silk Weddings, Snap Photography Festival, Photography, Photography education, Photography networking event, Laura Babb, Photography festivalA world class line up, an epic party and the start of a new community: SNAP is the UK’s first ever photography festival aimed at wedding and lifestyle photographers in April in Wales.

SNAP Photography Festival is a cross between a festival and a conference with clamping, learning, networking and inspirational activities, gathering together 100 photographers from all over the UK, Europe and the rest of the world. Held at the beautiful Fforest resort in West Wales, the festival will run to the same format as a music festival but is designed as an immersive learning and creative development experience for both new and experienced photographers. Some of the world’s most inspiring wedding photographers will be teaching alongside the UK’s finest home grown talent, as well as photographers from outside of the wedding genre.

Inspired by Photo Field Trip in the US earlier in 2014 Laura Babb, Snap Photography Festival’s founder, decided to bring something similar to the UK. As well as all of the amazing workshops and activities they are planning, they’ve also planned an epic closing party where campers can let off some steam before the start of the new wedding season.

The ticket price includes workshops covering everything from branding to a late night astro photography walk, as well as inspiring talks from photographers including Sam Hurd, Ross Harvey, Dylan and Sara and Lomo Kev. The full schedule can be found here.

For further information visit www.snapphotofestival.com or connect on Facebook // #snapphotofest, or contact Laura Babb (snaphotofestival@gmail.com, @babbphoto) or Alexandra Merri (alexandra.merri@gmail.com).

Here’s some of the work by some of the amazing photographers that will be speaking at SNAP.

Linen and Silk Weddings, Snap Photo Festival, Marianne Taylor, Photography, Photography education, Photography networking event, Photography festival, Laura Babb (1)by Marianne Taylor

Linen and Silk Weddings, Snap Photo Festival, Dylan and Sara, Photography, Photography education, Photography networking event, Photography festival, Laura Babb (2)by Dylan and Sara Read more…